សេវាអតិថិជន៖ 093-88 44 ​00/085-90 33 00

You Are A Brand! In Person and Online, How Smart People Brand Themselves For Business Success (2/e, updated)

អស់ស្តុក
96 000 រៀល
Description

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.


Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.


Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.


Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

About the Author
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
អ្នកផ្គត់ផ្គង់
  • ម៉ូនូម៉ែន ប៊ុក
ប្រភេទ
  • វិធីសាស្ត្រអភិវឌ្ឍខ្លួនឯង
ភាសា
  • អង់គ្លេស
ការនិពន្ធ
  • KAPUTA Catherine
ព័ត៌មានលំអិតពីសៀវភៅ
  • 335
  • 9781857885804

បញ្ចេញមតិវាយតម្លៃ

តើអ្នកចង់ផ្តល់មតិវាយតម្លៃលើផលិតផលនេះដែរឬទេ?

Your review is submitted for approval.